Canadian Freelance Writer Service

Toronto, Mississauga, Brampton, Georgetown, Woodbridge, Vaughan, Richmond Hill, Web Design & Development Services In Localities Of GTA Toronto Ontario Canada

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Ataraxis Web Design Company

Greater Toronto Web Design, GTA Development, Managed VPS Hosting Canada

Canadian Freelance Writer Service - SEO Copywriting

Freelance Writing Jobs Welcomed By Experienced SEO Copywriter In Toronto

Introduction To Services

As a provider of full designer and developer services it is a natural extension of my work to offer search engine optimized (SEO) copywriting as stand-alone freelance writing services. I incorporate SEO copywriting best practices into all my IT project development work to help my clients achieve high placement in search results for targeted keywords or phrases. I can also incorporate those practices into any freelance writing jobs you may require assistance with.

Freelance Writing Services - Copywriter Cost

If you want to fast-forward to my fees for freelance writing jobs please see my schedule of freelance writing services cost which provides a structural presentation breakdown based on scope of services requested. Essentially, clients having an online presence developed by Ataraxis who also wish to have me produce content will enjoy a healthy discount compared to someone requesting SEO copywriter services for third party purposes.

My freelance writing services are much more than just emptying thoughts into text form. I perform extensive topic and keyword research into a subject prior to writing. Equally as well I will perform a thorough analysis of an existing page where content will be placed; assuming there is one. My completed presentation will include a recommendation of webpage title, meta description, as well as article headings. Completed material and recommendations will be very highly optimized for information portal indexes.

If you would like to better understand my philosophy surrounding my freelance writing services the balance of this presentation will provide some basic insight.

Freelance Writing Services For Web Copy Versus Traditional Print Media

Writing web copy is a very different process than its print media cousin. Many freelance writers assume that traditional print media and web copy are no different. This is not so. If they do not adjust their writing style to optimize it for an online presentation it will fail to gain high placement in information portals.

At the very core of this dilemma one needs to understand there is a difference between search engine algorithms and human ability to apply reasoning. As an example; if you walk into a bookstore and pick a magazine off a shelf you can leaf through pages and know exactly what the focus of any given article revolves around. You may get a sense of an intended theme based on visual cues provided by images or just by scanning an article title or a few headings. A search spider does not have an ability to reason. Therefore it needs to be “taken by the hand” to be lead carefully from one element to another until it falls into a paragraph of meaningful text to help it “understand” what topic is trying to be conveyed. To make it happen, a writer needs to analyze a page where copywritten content will be placed into and adjust her article accordingly.

Technicalities Of SEO Copywriting

I will not go into too much detail about technicalities of my freelance writing services as it relates to web copy. Essentially it revolves around how much more text there is on a page that is devoted to other topics unrelated to an intended article theme. By this I mean text such as in links or advertisements as well as a variety of other elements. Dense amounts of unrelated text will require an article of greater length to compensate for a disproportionate amount of unrelated text. A crawling spider analyzes a page and determines how it should categorize it in a search engine company index based on percentage of weight of words that occur more frequently. But it isn't as simple as that even. It gets even more complicated because it also depends on whether or not unrelated terms appear earlier on in a page or whether it is near the end. If unrelated terms are read first (depending on elemental layout) a spider may assume your content is referring to something totally unrelated based on key words that appear in those elements. What happens? Your results gets buried on page 777 of 1000 results pages for your intended search term. It happens because a spider couldn't find any words relating to title or meta description tags anywhere within the first quarter of text. I could write much more about this but that is not the intended focus of my presentation so I'm going to get back on topic.

Use Common Everyday Language For Online Presentations

Written material to be presented via the Internet must be applied using common everyday language spoken by your intended audience. That is assuming your intended audience is known -- it should be. Understanding this is simple -- those are keywords a visitor is going to use in their query terms to find you. If those keywords or phrases do not appear in copywritten content of your page you will not appear in information portal indexes. A good example of this is demonstrated here on my own domain. Look at the uppermost navigation bar at the top of this page, you will see the term “GTA”. Those of you reading this article who are not local to my region are unlikely to know it means “Greater Toronto Area”. I know it is likely to be a term applied by local people seeking what I offer so it was important that I incorporate it consistently throughout my overall domain presentation.

Terms such as my GTA example cannot be easily worked into text of topics that I write about yet are very important overall to help someone locate me. Therefore, it is important to determine these types of important groups of keywords and incorporate them into a foundation of headings, navigation bars, footers, or maybe into slogans that appear consistently from page to page. Building up a healthy overall density improves visibility of a domain in information portal indexes.

Summary Of Internet Copywriting

Compared to other presentations I've written this one is rather brief. It is not intended to be a tutorial. However, I did not just want to say hey call me for your copywriter requirements. I wanted to provide some basic insight to how I write online content. I feel it is important that you understand my copywriter logic as it applies to online presentations. In conclusion I could say much more concerning this topic however I have presented it in as much detail as is necessary to bring these services into perspective. I also have a related SEO Copywriter discussion if it may be of interest to you.