Internet Marketing FAQ - Questions And Answers

Learn More About Internet Advertising, Frequently Asked Questions

How do you define Internet marketing ?

Internet marketing is a strategy of leveraging search engine results pages to achieve high placement in search results through non-paid methods. It is a very effective means to successfully establish a small business advertising campaign.

Is Internet marketing better than traditional bricks and mortar methods ?

It most certainly is a very powerful tool when it comes to small business online advertising. Whether or not it is better than bricks and mortar advertising really depends on intended audience demographics. As example; if you know demographic age groups of your targeted audience to be at a senior citizen level then it is probably better to continue to apply traditional marketing methods. The reason is simple; percentages of senior citizens who have adopted Internet use is relatively low. If on the other hand your target audience is in the young to middle aged demographic group then an Internet marketing campaign will provide your small business with a tremendous boost in terms of exposure as well as recognition.

Needless to say, long-term outlook will be invaluable as middle aged adopters mature. As for a youth group demographic; well you will really gain their vote of confidence with a well established and well presented online presence providing a good user experience. Youthful consumers of our society have wholeheartedly embraced technology. They have keyboards, keypads, as well as all sorts of mobile devices glued to their ears or fingers. If it keeps up at this pace it may transform our DNA to have technological devices growing as extensions of our external senses!

How can I establish a successful Internet marketing strategy for my business ?

My methodology for establishing a successful online business venture is built upon a very strong understanding of how people search for your products or services via the Internet. Keyword research is a guiding light that is applied to determine what consumers are searching for as well as how they phrase their queries. Equipped with this knowledge I will then make a very straightforward presentation to them. It will be presented specifically to provide information they are seeking.

Internet search engines have effective algorithms to find these types of domains to propel them higher in search results to provide their visitors with a very good user experience. That will keep them coming back; which in turn supports their revenue base through advertising purchased by companies who have an ineffective online presence. They are the ones who have to include paid-advertising in their small business advertising campaigns. Internet marketing is non-paid advertising whereas search engine marketing for ineffective domains is paid-advertising.

I know other businesses with ineffective sites, how do I know mine will work ?

If you have come to a point where you are almost sure about entering into a friendly business agreement and this is the last stumbling block then may I suggest we meet over a casual coffee or tea to allow me time to address this question? Outwardly I have other small business owners that I have worked for that are willing to freely and openly talk to you about the positive impact that their online presence has had on their business. On a less tangible level I feel that an in-person meeting will be helpful to determine if our business philosophies clash or compliment each other. Relying on your intuition to analyze my answers to your questions should whisk away any doubts.

What is a typical yearly cost for small business Internet marketing campaigns ?

This question is best answered by referring you to my managed hosting service. However in summary; at a root level my very comprehensive standard managed hosting plan begins at $425 per year. It includes hosting as well as 12 hours of technical support assistance spread out throughout the year of an agreement. This is typically a sufficient plan of coverage for most small business requirements however a custom plan may also be developed if you require more intensive resources.

Please note that this will be a recurring cost over and above the initial design and development prices. Furthermore this expense will be waived for the first year after your domain goes live. The first year of managed hosting and technical support will be free as long as you continue to host your domain on the small business managed VPS host servers of Ataraxis. It's like having your very own “computer guy” as a contracted employee for just over $1.00 per day! Please visit my managed hosting service page for complete details.

How can visitor static analytic statistics help my Internet marketing strategy ?

Analytics is a practice of monitoring visitor traffic and how they navigate while interacting within an environment. An important aspect of this practice is having an ability to determine what keywords or key phrases visitors use to arrive here. This information can then be assessed and analyzed to determine if content is properly optimized to appeal to these terms. It is also not uncommon for analytics to help you incorporate secondary keywords or phrases into your content presentations that you may not have otherwise considered.

What does organic search results mean ?

Organic search results is a ridiculous term applied to non-paid search query results that are presented in the main body of search engine results page as opposed to paid advertisements that often appear just above or to either side of non-paid results. Like most else in our society when there is an opportunity to exploit a popular term for financial gain someone is going to find a way to do it and make it stick. Throughout all discussions I refer to organic search results as non-paid results.