Professional Copywriting FAQ - Questions And Answers

Learn More About Professional Copywriting, Frequently Asked Questions

How do you define professional copywriting ?

Professional copywriting in its purest form is an art. It is a process of creatively expressing thoughts into a written medium to convey knowledge of an idea, opinion, or a philosophy.

Will I be responsible for producing my content or can it be written by Ataraxis ?

The choice is yours. I can produce the professional copywriting material or you may produce it yourself. There are pros and cons to both choices. I would encourage you to produce it yourself because who better knows about what you offer? Also, taking pride in your Internet presence makes it a more successful venture. What is important is that material is not copied from another source then claimed as your own. Beyond obvious copyright infringement there may be search engine penalty consequences too. Most major search engines maintain good checks and measures to detect duplicate content on the Internet. Once detected, the one with a more recent version is likely to get dropped from search engine indexes.

Essentially there isn't much new under the sun. There is nothing wrong with researching other sources to obtain information concerning products or services. But it must then be summarized into your own words before churning it out into your own unique professional copywriting format. If you provide copywritten material it is evaluated to ensure it has not been copied from elsewhere.

A strong argument to produce it yourself is it will save money. If entrusting professional copywriting services to Ataraxis there is a surplus fee for this service. I have been fortunate to experience many things thus far in life. Therefore, I am quite capable of carrying on a meaningful conversation in a very diverse range of topics. Nonetheless, if I am unfamiliar with a topic then I may need to do as outlined in the previous paragraph. I will need to perform research from other sources then summarize it before organizing it into a unique optimized format. All this requires precious resources of time. I have to bill for my time.

Your copywriting is optimized but I don't know how, won't it be ineffective ?

If you made a sincere effort at producing professional copywriting content but feel it comes up short in the optimization department then I will handle that chore on your behalf. It becomes subject to reasonable unwritten guidelines such as whether or not a word like “the” appears 100 times in a page of text containing 400 words total then clearly it is going to be a lot of work to edit it.

Once professional copywriting content has been provided it is subjected to a copywriting infringement assessment, density of keywords, as well as word count. If I determine only minor editing work is required there may not be an extra charge. If however I determine your copywritten material is going to require much editing to make it legal, meaningful, long enough, and optimized then I will provide an assessment of my analysis. Afterward, we can reach a mutually agreeable plan of action.

Why is it important to write so much information about my product or service ?

As an example, my discussions contain a lot of information surrounding topics of design, development, as well as IT project services. Most pages are rather lengthy yet only touch on each subject in as much depth as is necessary to give it credibility in two ways. First it helps to reassure my visitors or potential clients that I know my trade well. It provides assurance that I will produce professional copywriting results. Secondly, hopefully search engines give recognition to this domain as an authoritative source of meaningful information concerning design, development, as well as professional IT project management consultant services.

Such recognition may translate into higher placement in search engine results because they want their visitors to have a good user experience. A good user experience ensures returning visitors when they need practical relevant information quickly. They grow to rely on results of a given search engine. Like cattle being branded to show ownership, so too are searchers branded by a search engine company name. Ultimately it supports their revenue model to keep them in business.

Is it really necessary to produce so much content for my online presence ?

Yes and no; it really depends on whether it will be relied upon to bring new customers who may be unaware of your existence. If it is going to compliment an already extremely popular bricks and mortar establishment or brand then it is more important to focus on that. Obviously people already know you and just need to find your domain.

As by example I anticipate most of my clients are likely to be small self-employed mom and pop shops or start-up companies to whom I am unknown. In those instances my answer is yes. There becomes a need for me to produce a lot of professional copywriting content to show up high in search engine results as an alternative choice to other designers.

Will people actually read all the copywritten content that I produce ?

In a nutshell, not in a heartbeat. But that's not the point. One must realize the purpose of visitors arriving on a business website is typically because they are performing pre-purchase research for a product or service. Demonstrating that you have their best interest in mind as indicated in a thorough and respectful (drop that ridiculous call-to-action mentality) presentation gains their trust and possibly a new customer or client.

My own domain is a prime unorthodox example. I have taken a lot of time to assemble a solid presentation of my business Internet strategies and solutions. I hope to gain reader trust through demonstration rather than just saying “here I am, hire me”.

Maybe 2% of visitors will take time to read as much as 70% of what is written. Most only need one or two questions answered, then they leave. What is important to understand is that of a potential one hundred visitors there are probably eighty different questions needing to be answered. I write copy to attract attention of search engines who bring those visitors to a domain. Some may become customers or clients. Hopefully others have found answers to their questions or guidance to help with their dilemmas.

Will I own the copyrights to text even if it is written by Ataraxis ?

Absolutely positively yes, no conditions or strings attached. If I have been hired to produce copywritten material for your domain then you paid for a service. Therefore, as far as I am concerned finished products are yours. It also applies to documents you have written which I may have edited for search engine optimization purposes.

Is it true we should only write 4 or 5 sentences per paragraph for online copy ?

Theories, theories, theories, I am well aware of them too. These theories are flawed. These theories typically evolve from scientific studies in which a study subject is usually being forced to read something. It may not be of any interest to them but need to read it to satisfy study requirements. Typically it is a disinterested reader sitting before a page full of text who has to read it to have their response or attentiveness gauged. You are going to need to do everything possible to keep their attention. If their attention wanders you risk loosing them, they will probably leave. Such would be the case for casual or haphazard visitors arriving at your domain.

When I write I am proceeding under an assumption a reader has a genuine interest in information I am presenting and that they arrived hungry for answers. In cases like this it really doesn't matter if it is only one sentence 2000 words long. They are going to read it through to its end if it is providing them with answers to their questions!

I feel that paragraph width is more important than number of lines per paragraph. Presentations maintaining a width comparable to typical hard cover traditional print media are more important. Try to avoid putting a reader into a situation where they need to turn their heads to take in a full line. Structure text so it can be read using only eye movement.

As by example, have a look throughout this site. My home page is one of a few pages where I do stretch some text right across screen width. I also anticipate some pages of this domain will not receive many visitors such as legal disclaimers and such. In those instances I have purposely stretched text across full screen width to cut down on file size by a few bytes. Most pages, certainly ones I know are going to be popular, use a two-thirds rule to facilitate reading using eye movement only.