Keyword Research Tool

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Ataraxis Web Design Company

Greater Toronto Web Design, GTA Development, Managed VPS Hosting Canada

Keyword Research Suggestion Tool

Proper Research Produces Effective Copywriting

Keyword Research Defined

Keyword research is a process of discovery to uncover words and phrases used by people when they are seeking information through search engines. A keyword tool is necessary to facilitate discovery of descriptive words or phrases describing your product or service. A keyword tool is used primarily by those who perform search engine optimization work.

Application Of Keyword Research Results

It is not sufficient to just know what words and phrases people are using. Equally as important as research results is to be able to produce professional copywritten text to integrate research results in a balanced manner. Balance is accomplished through density as well as prominence throughout a page. Keyword and key phrase balance is very important. If a writer goes overboard there becomes a danger of an indexing crawler interpreting a page as spam and excluding it from their index. Whereas, insufficient density proportion or prominence may cause an indexing crawler to inaccurately categorize a page. That would typically cause it to perform poorly in query results by being buried too deep for searchers to find it.

There are no magic formulas when it comes to incorporating keyword research results into copywritten material. At best it is an artform that a performing artist must continually monitor. He must watch for search engine algorithm changes that may affect the final product -- your page and where it will, or will not, appear in query results.

Additionally, what works good for high placement in one information portal may be totally ineffective for another. I see many examples of designers or developers targeting one specific portal. Keyword optimization is performed on research results to achieve high placement on it while ignoring others. Some are so obsessed with trying to achieve a #1 placing on one specific search engine that they may fall to page 2 or 3 on other ones, or maybe not even appear at all. It is more important to concentrate on being able to achieve a first page placing across all major searching engines rather than just first place on one. First place is not as critical as some will lead us to believe. As long as your domain can achieve a first page placing, whether it is spot 2, 3, 4, 5 or where ever; there is still a high probability that your site will be visited. Sometimes it is necessary to concede a first place spot on one engine to balance your page attributes to cater to another search engine's algorithm to lift a page higher in results for them.

Keyword Tool / Keyword Suggestion Tool

There are various keyword tool options on the market. There are many paid options as well as some free publicly available ones. I'm not going to discuss commercial ones but I will bring your attention to two very good free suggestion tools. These are publicly available through Google AdWords Keyword Tool and Keyword Research at Microsoft AdCenter Labs. These are immense sources of very valuable data gleaned from billions of searches performed through their portals. Tools such as ones provided by these two companies will help to determine exact words or phrases people use when trying to find a product or service such as ones you are offering.

Effective Use Of Research Results

I primarily use the keyword suggestion tool made available to the public by Google. Research tools provided by Microsoft are also very useful for gaining a larger perspective. My preference for Google's resource is based on the fact that they enjoy a much larger market share of searches performed by people looking for information. That in itself provides assurance that the depth of their database is accurate and relevant to your product or service.

If you have decided to hire Ataraxis to produce your written content then rest assured that a great deal of effort will be placed in research to ensure proper words and terms are incorporated.

If on the other hand you have elected to produce your own content you will still receive benefit from research results that I will provide during the assessment phase of the project. Part of a larger overall project report you will receive before a project begins will include recommendations of words and phrases to incorporate into your content. These recommendations will facilitate your writing task. My professional SEO copywriting is an extension of this topic if you would like to learn more about it.